The Profitable Ecommerce Blueprint

Build a brand that
funds itself.
From zero.

Most ecommerce courses are built by marketers. This one is built by a chartered accountant — ACA qualified, the same standard as the CFOs at the brands you are competing with — who also runs his own brands. That combination does not exist anywhere else.

£349.99 £299.99 Launch Price
Get Instant Access

Includes the Foundry Financial Toolkit, Google Ads Guide and Klaviyo Quick-Start — free. Plus direct WhatsApp access to Keelan.

The Profitable Ecommerce Blueprint — Foundry
ACA Qualified Chartered Accountant
Built on real operator data — not theory
5 modules + 3 Operator Walkthroughs
Direct WhatsApp access included
10% off a Foundry Growth Audit — forever
ACA
Chartered Accountant — ICAEW
The gold standard UK accountancy qualification. The same exams sat by CFOs and Finance Directors at major brands. Not a marketing certificate. Not a course completion badge. A professional qualification.
A Rare
Combination
ACA Qualification + Operator Experience
ACA qualified accountant who builds and operates ecommerce brands with real capital at risk. The financial rigour of a CFO applied to the commercial realities of a founder-operator. That combination is what this course is built on.
The frameworks in this course are built on the same financial principles applied by professionally qualified accountants to assess commercial performance — translated into the language of ecommerce and applied to real brands with real results.
Who This Is For

Built for founders who want to build with financial clarity.

Building an ecommerce brand requires two things most people treat as separate disciplines — commercial marketing and financial rigour. This course brings them together.


The frameworks here are built on ACA chartered accountancy principles applied to the realities of running Shopify stores and Meta ad campaigns with real capital at risk. Contribution margin. Break-even ROAS. CAC payback period. The metrics that determine whether a brand is genuinely sustainable — not just growing.


Whether you are starting from zero or looking to bring financial discipline to an existing brand — this course gives you the framework to build with clarity.

→ You want to start an ecommerce brand and do it properly from day one
→ You are running ads but do not know if you are actually profitable
→ You want to understand the financial side of scaling — not just the marketing
→ You are tired of vanity metrics and want to build something commercially real
→ You want direct access to an operator who has built real brands — not a course creator
ACA
Chartered Accountant

Why an ACA qualification matters more than a high revenue screenshot.

Anyone can screenshot a revenue number. Very few people can tell you whether that revenue is actually profitable — and exactly why.


The ACA is the gold standard chartered accountancy qualification in the UK — the same exams sat by the CFOs and Finance Directors at the brands you are competing with. It covers financial reporting, audit, taxation, business strategy and financial management to the highest professional standard.


Applied to ecommerce, it means I look at your brand the way a CFO would — contribution margin, CAC payback, unit economics, scaling risk. Not just ROAS. Not just revenue. The full financial picture. That is what this course teaches. And it is why a brand doing £5M in revenue without this framework is often less profitable than a brand doing £15k a month that understands its numbers.

What You Get

Five modules. The complete system.

From product selection to profitable scaling — the full operator framework.

01
Product Selection
The margin-first methodology. How to validate demand before spending a penny. The Product Validation Scorecard — your go/no-go framework. Real AeroBloc example scored.
PDF Guide
02
Store Build
Shopify setup, Dawn vs Shrine, the essential app stack. The four-stage conversion journey. Social proof woven throughout. OutdoorHavens as the live example.
PDF Guide Operator Walkthrough
03
Meta Ads from Zero
TOF, MOF, BOF campaign structure. Creative strategy — UGC vs static. The AeroBloc scaling lesson. Real campaign data from OutdoorHavens — 5.47% CTR, £0.17 CPC.
PDF Guide Operator Walkthrough
04
The Financial Layer
Contribution margin. Break-even ROAS. CAC and payback period. High ticket Meta vs Google — and why we proved the conventional wisdom wrong on OutdoorHavens.
PDF Guide Operator Walkthrough
05
Scaling Profitably
The three ways to scale. Duplication vs budget increases. Seasonal angles — including the 2026 World Cup opportunity. Klaviyo retention flows. When not to scale.
PDF Guide
Built on Real Data

Not theory.
Real brands. Real numbers.

Every framework, every calculation and every lesson in this course is built on real data from brands I have built and operated myself. AeroBloc generated £24,000 in 12 weeks from zero. OutdoorHavens achieved a 7.98x peak ROAS on a £527 average order value. These are the numbers that built this course.

£24k
AeroBloc — 12 weeks
7.98x
OutdoorHavens peak ROAS
5.47%
OutdoorHavens blended CTR
5.13%
BarkingBudi store CVR
Free Bonuses — Included at Launch

Three guides that make
the course complete.

Bonus 1 — Excel Toolkit
Foundry Financial Toolkit
Six ACA-built calculators: Contribution Margin, Break-Even ROAS, CAC & LTV, Product Validation Scorecard, Monthly Profitability Tracker and Launch Financial Model. Built in Excel with live formulas.
Value: £97 — yours free
Bonus 2 — PDF Guide
Google Ads for Ecommerce
When and how to add Google as your second growth channel. Shopping setup step by step. Branded and category Search campaigns. The Meta vs Google financial framework.
Value: £49 — yours free
Bonus 3 — PDF Guide
Klaviyo Quick-Start
Set up the three essential email flows in under two hours. Welcome series, abandoned cart and post-purchase — with copy frameworks, subject lines and open rate benchmarks for each.
Value: £49 — yours free
The Complete Package

Everything you need to build a profitable brand.

One price. Everything included. No upsells.

✓ Module 1 — Product Selection — the margin-first framework and Validation Scorecard
✓ Module 2 — Store Build — Shopify setup, apps, conversion journey + Operator Walkthrough
✓ Module 3 — Meta Ads from Zero — full campaign structure, creative strategy + Operator Walkthrough
✓ Module 4 — The Financial Layer — ACA framework, contribution margin, break-even ROAS + Operator Walkthrough
✓ Module 5 — Scaling Profitably — duplication method, seasonal angles, email retention
✓ Foundry Financial Toolkit — six ACA-built Excel calculators
✓ Google Ads for Ecommerce — when and how to add your second channel
✓ Klaviyo Quick-Start Guide — three flows set up in under two hours
✓ Direct WhatsApp access — message Keelan personally with questions
✓ 10% off a Foundry Growth Audit — whenever you are ready. No expiry.
Total value: £549+
£299.99
Launch price — save £50 Get Instant Access — £299.99

Once purchased you will receive a personal email from Keelan with all course materials and a WhatsApp message to confirm receipt. All files are yours to keep forever.

Keelan Sethi Socratous — Founder, Foundry
Your Instructor

Keelan Sethi Socratous
ACA · Founder · Operator

I qualified as a chartered accountant through ICAEW — the same professional body whose members serve as CFOs and Finance Directors at the world's leading companies. That qualification took four years and covers financial reporting, audit, taxation and business strategy to the highest professional standard.

Alongside that I built AeroBloc from zero — £24,000 in 12 weeks. OutdoorHavens at a £527 average order value with a 7.98x peak ROAS. BarkingBudi as a rapid product validation test — 5.13% store conversion rate in 17 days. Every framework in this course was tested with my own capital at risk.

I founded Foundry because the combination of ACA financial rigour and hands-on ecommerce operation does not exist anywhere else in the market. This course is everything I wish I had when I started — built by someone who has done it, not someone who teaches it.

ACA Qualified — ICAEW Chartered Accountant
Operator of multiple succesfufull ecommerce brands
Founder of Foundry — Ecommerce Growth Consultancy
FAQ

Questions
answered.

Who is this course for?
Anyone who wants to build or scale an ecommerce brand properly — with financial discipline at the centre of every decision. Whether you are starting from zero or already running a store that is not yet profitable, the frameworks apply.
Do I need an existing brand or product?
No. Module 1 covers product selection from scratch — including how to validate a product before spending any money. Many students will start from zero.
How is this different from other ecommerce courses?
The ACA qualification. The person teaching you matters as much as what they are teaching. Most ecommerce courses are built by marketers or influencers with impressive revenue screenshots. This course is built by a chartered accountant — ACA qualified to the same standard as a CFO — who also runs his own ecommerce brands with real money at risk. The financial frameworks in Module 4 alone will change how you see every decision you make in your business. No other ecommerce course teaches this.
How long will it take to complete?
The PDFs and Operator Walkthroughs can be completed over a weekend. The frameworks are designed to be applied immediately — you will be building alongside the course, not watching and waiting.
What do I get after purchasing?
You will receive a personal email from Keelan with all five module PDFs, the three Operator Walkthrough videos, the Foundry Financial Toolkit and the two bonus guides. Plus a WhatsApp message to confirm receipt and open a direct line of communication.
What is the 10% Growth Audit discount?
Every student receives 10% off a Foundry Growth Audit — a full review of your Meta account, Shopify store and unit economics with a 60-minute debrief call. There is no expiry on this discount. Foundry is here when you need us.

Start building something that actually makes money.

Five modules. Three Operator Walkthroughs. The ACA financial framework. Direct WhatsApp access. Everything you need — one price.

Get Instant Access — £299.99