Services

Three ways to work
with Foundry — all built
around your numbers.

Every engagement starts with commercial clarity. Whether you need a diagnostic, a long-term growth partner or a complete brand build — every Foundry service is grounded in financial discipline, not vanity metrics.

How It Works

Every engagement follows
the same commercial logic

01
Understand the numbers
Before we touch an ad account or a Shopify store, we understand your unit economics — AOV, COGS, CAC, contribution margin and break-even ROAS.
02
Diagnose the real problem
Most brands think they have an ads problem. Often it is a conversion problem, a margin problem or an offer problem. We find the real lever first.
03
Build the system
Ads, Shopify CRO, email flows and financial infrastructure — built as a connected system, not a collection of disconnected tactics.
04
Measure and refine
Weekly reporting, monthly profitability reviews and continuous creative testing — so the system improves every month, not just at launch.
Engagements

Choose your
engagement type

All pricing discussed on discovery call
Tier 1 — One-Off
Growth Audit
A full commercial diagnostic of your Meta ads, Shopify store and unit economics. Delivered as a clear, prioritised action plan with a 60-minute debrief call.
Ideal for Brands wanting clarity
before committing to
a full engagement
What is included
  • Meta ads account review — campaign structure, creative, budget allocation
  • Shopify store and product page CRO audit
  • Unit economics review — AOV, COGS, contribution margin, CAC
  • Break-even ROAS calculation
  • Written report with recommendations ranked by commercial impact
  • 60-minute debrief call — Google Meet or Zoom
  • 30-day follow-up check-in
What you walk away with
"Complete commercial clarity on where your biggest levers and your biggest leaks are — and a prioritised plan to act on them."
Start with an Audit
Tier 2 — Monthly Retainer
Growth Partnership
Your monthly growth partner. Meta ads management, Shopify CRO, Klaviyo email optimisation and full financial reporting — all in one retainer. Direct access, no account managers.
Ideal for Brands with proven
product-market fit
ready to scale
What is included every month
  • Meta ads strategy, campaign management and ongoing optimisation
  • Creative testing framework — new angles briefed and tested monthly
  • Shopify CRO — at least one material conversion improvement per month
  • Klaviyo email and SMS flow optimisation or build
  • Weekly performance update — spend, revenue, ROAS, observations
  • Monthly profitability review — contribution margin, CAC, payback period
  • Monthly strategy call — 45 to 60 minutes
  • Direct WhatsApp access — Monday to Friday
What you walk away with
"A commercially intelligent growth partner who manages the system, reports on the numbers honestly and improves performance every month."
Enquire About Partnership
Tier 3 — Project Fee
Full Build
Complete brand infrastructure — Shopify store, Meta ads launch, Klaviyo email flows, creative strategy and launch financial model — built as a system and handed over ready to scale.
Ideal for New brands or brands
needing a complete
rebuild from scratch
What is included
  • Shopify website build or rebuild — up to 8 pages, 5 product pages
  • Product page CRO — benefit-led copy, trust signals, conversion architecture
  • Meta ads setup and launch — TOF, MOF, BOF campaign structure
  • Creative brief and ad angle strategy for first 6 ad concepts
  • Klaviyo email flows — welcome, abandoned cart, post-purchase
  • Launch financial model — margin, CAC scenarios, break-even ROAS
  • 7-day post-launch check-in and issue resolution
What you walk away with
"A complete, launch-ready ecommerce system — store, acquisition, retention and financial model — built to scale profitably from day one."
Enquire About a Full Build
Transparency

What Foundry does not do

Foundry does not do SEO, PR, influencer management or social media management. We are specialists in paid acquisition, conversion systems and ecommerce financial performance — not generalists who do everything at a surface level.

Ad spend budget is never included in retainer fees — this is billed directly to your ad accounts so you always have full transparency and control over what is being spent and where.

If you need a service we do not offer, we will tell you clearly and point you in the right direction. We would rather refer you to someone better suited than take on work that is not in our core expertise.

Not sure which is right for you?
Book a discovery call and we will tell you honestly which engagement makes sense for where you are right now.
Book a Discovery Call