ACA Qualified · Ecommerce Operator

Profit-focused
ecommerce growth
built by operators.

Most marketers understand ads. Most accountants understand numbers. Very few understand both. Foundry combines ACA financial discipline with real ecommerce operator experience to build brands that scale profitably.

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ACA
Chartered Accountant
ACA-qualified through ICAEW — the same qualification held by CFOs of the brands you compete with.
£100k+
Revenue Built From Scratch
Built and scaled our own DTC and high-ticket ecommerce brands. Not theory — live brands with real money on the line.
4
Active Growth Systems
Live brands used as testing labs so every strategy we recommend is already proven in practice.
Meta Ads Strategy
Shopify CRO
Contribution Margin Analysis
Klaviyo Email Flows
Funnel Architecture
Profitability Reviews
The Gap

Most brands are scaling
without knowing
if they are profitable.

A strong ROAS does not mean a healthy business. Most growth partners optimise for metrics that look good on a dashboard. Foundry optimises for contribution margin, sustainable CAC and compounding growth.

01
Marketers who don't know the numbers
They optimise for ROAS without understanding that a 3x ROAS on a 25% margin product can still be a losing trade.
02
Accountants who don't understand acquisition
They see ad spend as a cost line — not a system with measurable inputs, outputs and optimisation levers.
03
Foundry sits between both
ACA financial rigour applied to ecommerce growth. We build acquisition systems that are profitable from the start.

How Foundry
works with brands

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Growth Audit
A full commercial diagnostic of your Meta ads, Shopify store and unit economics — delivered as a prioritised action plan.
  • Meta ads account review
  • Shopify CRO audit
  • Unit economics analysis
  • 60-minute debrief call
Growth Partnership
Your monthly growth partner. Meta ads, Shopify CRO, email flows and financial reviews — all in one retainer.
  • Meta ads management
  • Shopify CRO ongoing
  • Weekly KPI reporting
  • Monthly profitability review
Full Build
Complete brand infrastructure — Shopify store, Meta ad launch, email flows and financial model — built to scale from day one.
  • Shopify website build
  • Meta ads setup & launch
  • Klaviyo email flows
  • Launch financial model
Why Foundry

The combination
most brands have
never had access to.

I am ACA qualified — I have sat the same exams as the CFOs of the brands you are competing with. I also run ecommerce brands myself. That combination shapes everything about how I approach growth. I care about contribution margin, not just ROAS. About sustainable CAC, not just conversion rate. About building systems that actually make money.

Keelan Sethi Socratous — Founder, Foundry
Keelan Sethi Socratous
Founder, Foundry · ACA Qualified · Ecommerce Operator
ACA Financial Background
Chartered accountant training — contribution margin, unit economics and P&L analysis built into every recommendation.
Ecommerce Operator
We run our own DTC brands. Every strategy we recommend has been tested with real money on the line.
Meta Ads & Funnel Building
Hands-on campaign management, creative strategy and full-funnel architecture — not outsourced, not templated.
Shopify CRO & Builds
Conversion-engineered Shopify stores built from operator experience — not dropped from a theme library.
AI-Assisted Execution
We use AI tools internally to move faster — senior-level thinking at a pace most agencies cannot match.
Proof of Work

Brands we have
built and grown

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DTC Ecommerce
AeroBloc
£24k
Revenue
2mo
From launch
"Built from zero — brand, store, ads and funnel — to £22k in under 2 months."
High-Ticket Ecommerce
OutdoorHavens
£750
Avg order value
£10k+
Revenue
"High-ticket trust funnel — customers spending £600–£750 through Meta ads on considered purchases."
Compliance-Sensitive
Silber CBD
CBD
Category
Live
In progress
"Compliant Meta strategy and website rebuild for a restricted category — structure beats restrictions."
Ready to grow profitably?
No pitch. A commercially honest conversation about your brand.
Book a Discovery Call